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Navigating Sustainability & Social Responsibility In Marketing: Avoiding the Greenwashing Trap

In today’s world, consumers are increasingly concerned about the impact of their purchases on the environment and society. As a result, businesses are integrating sustainability and social responsibility into their marketing plans to not only appeal to conscious consumers, but also to genuinely contribute to a better world. However, with great power comes great responsibility….

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Influencer Marketing: Challenges, Rules & Regulations Marketers Need To Know

Influencer marketing has evolved from a niche marketing strategy into a multi-billion-pound industry. With influencers, brands can tap into engaged and loyal audiences in ways traditional advertising can’t. However, this evolving landscape comes with its fair share of challenges for brands. One of the key issues is ensuring that influencer partnerships comply with advertising standards….

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The Rise Of Short-Form Videos: A Winning Strategy for Brands

In a digital age dominated by ever-shortening attention spans, it’s no surprise that short-form videos have taken the social media landscape by storm. From the explosive growth of TikTok to the introduction of Instagram Reels and YouTube Shorts, it’s evident that the popularity of these bite-sized video clips is not just a passing trend. Here,…

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